OUR CORPORATE MISSION STATEMENT

We are one of the leading manufacturers of workwear in Europe. Industrial, trade and service companies value our wide range of workwear and personal protective equipment as well as our individual services. What drives us every day? You.

OUR MISSION


WORKWEAR IS OUR WORLD.

Our mission is to develop exceptional, innovative, safe and high-quality workwear that specifically supports work activities and meets the demands of the future working world

True to our guiding principle "Inspired by your job." we put the wearers of our clothing at the centre of everything we do in order to offer them the best solutions and services

We all have a common goal: MAKE WORK BETTER.

OUR VISION


MAKE WORK BETTER.

We improve the working world with our workwear. Through our workwear, wearers work more motivated and efficiently and are optimally supported and protected during their work activities. With our products we set standards in design and function.

The best products make us a leader in the European workwear market.

OUR VALUES

VALUATION

Our work is based on appreciation, trust, openness and honesty - both internally and with our customers and business partners. We strengthen and respect each other and place great value on teamwork and cohesion.   We live an open and cooperative communication in which we deal with each other authentically and mindfully.

DEVELOPMENT

With foresight and courage, we are open to change and innovation. 

We live a positive learning culture and see personal and corporate development as the core of our sustainable business success. 

We work with joy and passion on the development of our products.

SAFETY

We achieve reliability and safety, both for our employees and our business partners, through responsible progress and change. 

We develop safety - our products protect the wearer while offering the best possible functionality and reliability.

RESPONSIBILITY

We assume our social, economic and ecological responsibility with foresight and commitment - regionally and globally

Our decisions and actions are responsible and conscientious - internally and externally.

Sustainability awareness and care flow into the development, production and distribution of our products.